In the event that an influencer’s sponsored content takes the form of a giveaway or contest, an influencer brief should clearly include necessary rules and guidelines so influencers aren’t left to explain contest rules in a way that could be inconsistent with the brand’s intentions. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign. Critical to an influencer brief is the inclusion of specific talking points an influencer should follow when discussing a brand and its products. Which Is Best For Influencer Marketing, Differences Between Influencer Marketing vs Affiliate Marketing. What is it: An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. December 2016. For YouTube or blogger content, messaging points should be limited to up to five. This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. : Is there a link to your website or product page that influencers can include? : An influencer brief doesn’t have to be lengthy. Let them know you appreciate having them in the campaign, and that this should be the beginning of a great relationship. Many influencers maintain more than one account on the same platform and therefore specific account handles should be stated to avoid any confusion. Make sure that the briefing … Or a monthly influencer campaign? (Make sure you also check out our Ultimate Guide for Influencer Marketing Budgeting to see what type of costs and fees to be mindful of!) In conjunction with stating the social media account(s) an influencer should use to publish sponsored content, an influencer brief should explicitly outline the sponsored content an influencer has agreed to make and when each piece of content must be published. What is the product (or services, or events, etc.) There are several aspects that determine how you construct it: However, there are a few important elements that your influencer brief MUST include, and we will outline them for you below. Is it a new launch? We also have influencer & content marketing specialists ready to take on your next campaign! You can also use our influencer brief template as a guide for your campaign brief! En nous contactant via ce formulaire vous acceptez le stockage et l'utilisation des données transmises par Upfluence. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Don’t forget to include links to your website, social media accounts, and any other photos or creatives to give a better visual of your brand. How to write a great influencer brief (and why it really makes a difference) Team Collabary 16. An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer … Additionally, contests and giveaways typically need to follow legal as well as platform guidelines. In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. Let’s start with the basics. Therefore, in the interests of a high performing campaign brands should give influencers creative freedom by providing only one to two essential talking points and a succinct list of campaign goals to meet. We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. In an influencer brief, marketers should provide any specific messaging points that an influencer must not state verbally or in written form. Discover how Upfluence can help you run successful campaigns. The method by which you promote your brand through an influencer … Guest posting, sponsored content, re-targeting, co-creation, competitions, mentions on social, discount codes, and more are terrific examples of influencer marketing campaigns. For YouTube or, In the event that an influencer’s sponsored content takes the form of, Almost all influencer campaigns include tracking links that document user actions related to campaign. An influencer brief is a document that ensures you and the influencer are on the same page. : An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. Or do they have a unique affiliate code? Example: “Hello Thomas, we are planning a new and exciting campaign in which we would love to have your collaboration. Since all promotional campaigns must be analyzed on a case-by-case … The failure to include a clear CTA, or the inclusion of CTA that’s confusing, can result in a low-performing campaign. To ensure that an influencer includes the correct tracking link within sponsored content, any necessary tracking links should be provided in the brief. : Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. Instagram? Instagram photos or stories? First, by creating the brief you will make it easier to communicate your plan with your team and management. Tinder’s #Menprovement Campaign With Top Meme Influencers. for a given campaign. The brief should include both a reminder of the FTC guidelines as well as the specific language the influencer must use. The influencer needs to know who they are working with, so show who you are as a company! You can choose to send the brief in your first outreach email to set clear expectations from the get-go or choose to wait until the influencers respond with their interest. Bedrock Real Estate wanted to produce … Poorly constructed briefs can spell … Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Ultimate Guide for Influencer Marketing Budgeting. 1. And if you don’t know where to start or simply looking for some inspiration, check out our influencer campaign brief template and brand onboarding guides in the latest playbook in our Influencer Marketing & Relations in 2018 series: Accelerating Trust & Transparency in the Path-to-Purchase Through Influencer … Like the saying, “Without a goal you can’t score,” an influencer brief should clearly and concisely provide an influencer with a campaign’s purpose and goals. We recommend a clear objective: “The campaign goal is to increase our brand’s awareness, with particular attention given to our actions and determination in producing/using environmentally-conscious products.”. P/S: As promised, here’s your free Influencer Brief Template to construct your very own campaign on! Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template for you to use! How do I create it: An influencer brief doesn’t have to be lengthy. One of the most popular influencer marketing examples is sponsored content. When do I use it: Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. Ready to leverage your influencer marketing efforts? It’s important to establish goals so everyone is on the same page. Name of the advertiser/brand. Although self-explanatory, an influencer brief should start by stating … In an effort to advertise its online … An influencer marketing brief can help you achieve several things. … If it’s an event, you can switch this to a location. An influencer brief is an essential part of every influencer marketing campaign. For that reason, you should…. It’s important that the influencer brief and/or brand does not get flagged for running a contest improperly.Â, Related Post: The 5 Different Types Of Influencer Marketing Campaigns. The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including enough … If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. ), Include a lot of photos of your brand, products, and past collaboration. Or simply encourage their followers to follow your brand’s Instagram? In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. The inclusion of several points lessens the impact of any given point and can result in sponsored content that feels inorganic or forced. For example, you need to make sure you’re detailing … Knowing that your brand values align with your influencers ultimately lead to a better, more effective influencer … : This is optional and can be as simple as “Within 14 days of receiving products”, or as specific as “On the 02/02/2020 at 9 p.m. your local time.”. Whether you’re creating a big-budget TV ad or writing a new blog for the company website, everyone knows how important a good brief … We love sharing influencer marketing news, tips, and free resources with you, so make sure to subscribe to our newsletter for more! What does your company bring to the public? Similar to providing a list of messaging points, the inclusion of a CTA ensures that an influencer delivers on a brand’s specific goals. One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. If you’re not sure how to write a killer influencer brief… Anthem of Us Campaign for Bedrock Real Estate, Detroit. A good company bio doesn’t only let influencers know more about your company, but also your brand and voice. Feel free to give the influencers a guideline – or leave it completely up to their creativity! Enter the creative brief. Any other deliverables like tagging the brand’s official Instagram account or using a specific branded hashtag should also be included. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid. One trap of messaging points is offering too many, which can result in the deterioration of any given point’s impact. Such as bullets: 4. Step 4: Influencer Deliverables This is where you define the deliverables … Nous avons besoin de quelques informations. Start today! Start scaling your influencer marketing campaigns with Upfluence Software right away. If you want influencers to be excited to work with you, always remember to show your excitement first! Company Name Influencer Marketing Brief 2. This is THE most important part of your influencer marketing brief! The Brief: What and Why. In general, when the influencer is receiving any type of … (Make sure you also check out our, Compensation type (Flat amount, commissions, others, etc. The failure to state clear campaign goals can result in sponsored content that’s either ineffective or unrelated to a brand. Youtube videos? that this campaign is for? Wolfe’s creative brief to her influencer army of sorority leaders was simple: Help us make it socially acceptable to find a date through an app. Depending on the influencer’s channel(… Upfluence offers an end-to-end solution, where you can easily and effectively source influencers, perform scale outreach, manage campaigns, and track performance. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. To help get you started we’ve outlined a quick summary of the key elements of the brief below. If an influencer’s followers either aren’t offered a next step or are given instructions too cumbersome to follow they’re likely to disengage. Don’t forget to include a CTA! The value of a good brief. Write a Detailed Campaign Brief [+Template] Since you’re doing your influencer campaign the right … Related Post: How Much Time Will You Spend On Social Media In A Lifetime? Influencer Brief Example. Click the button to get in touch. A focused CTA should, therefore, be included in every influencer brief. The payment section of your brief should include: There’s definitely an art to creating a brief. The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. A brief is a written overview of a brand's campaign/project details, and overall expectations of what must be completed by the receiving party. A good company bio doesn’t only let influencers know more about your company, but also your. After all, a brief is where an influencer learns all about your company and campaign, so they should not only be fully informed but should also be excited to be a part of your campaign! The solution? Free Influencer Marketing Creative Brief Template (Google Doc). Influencer marketing is far from a new concept. For the latest influencer marketing news, resources, and case studies, In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an, campaign. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an. This could include discussing a specific product the brand doesn’t wish to advertise in the present campaign or any reference to competitors. paid partnership with). Let's collaborate on influencer marketing and social media stories. For that very reason, and for the fact that the most successful influencer briefs utilize this approach, include any number of visuals, including videos of previous work, for example, which will help deliver to the influencer … It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. An influencer brief is a crucial part of clearly communicating and in turn fulfilling campaign goals. How are you different from everyone else? Is this a holiday campaign? Brand assets such as a logo or slogan that an influencer should include in sponsored content should be stated in an influencer brief. It’s important to keep in mind when writing a brief for an influencer that you’re essentially briefing a photographer, artist and model all in one, so be descriptive but concise and where possible, create briefs for influencers individually. : Where will this campaign take place?  Â. Read our privacy policy. Marketers should also indicate when, where, and for how long a brand asset should appear in sponsored content. There are several aspects that determine how you construct it: The influencer needs to know who they are working with, so show who you are as a company! … Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns or your current channels to give influencers a … : If there is a specific tone you’d like the influencer to lean towards, make sure to include it! Creative briefs are some of the most important documents in an influencer marketer’s toolkit and you shouldn’t overlook them. Before you can jump into the nitty-gritty details of your campaign, help to … Her army obliged, and the stigma was eradicated. To ensure that an influencer’s sponsored content meets FTC guidelines, an influencer brief should include both an FTC guideline reminder and the specific language the influencer should use for disclosure (e.g. If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates. You don’t have to explicitly state for the exact amount of engagement, clicks, or code usage, but your “ideal” vision is important when forming expectation and objectives. Incorporate the Three Key Elements. Campaign Brief 2. To ensure that an influencer’s sponsored content meets, How Much Time Will You Spend On Social Media In A Lifetime? Yes, it lets influencers know about your campaign but, more importantly, it’s a great way to ensure they’re the right fit for it! Your campaign summary. The word "influencer" was officially added to the English dictionary this week - and it's about time, too. For example, if the brand wants its logo to appear within the first minute of a YouTube, this requirement should be outlined in advance. Messaging points, Inspiration, Mood board. Don’t forget. Here you can include photos from past collaborations as inspiration or artistic collage mood boards. For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. : Will the photo show the influencer using the product? This involves creating a campaign brief … Many things contribute to the quality of your influencer brief. You can choose to send the brief in your first outreach email to set clear expectations from the get-go or choose to wait until the influencers respond with their interest. Specific messaging points like, “The cookies are organic,” serve to fulfill larger goals like providing audiences with useful product information. Deliverables. An influencer campaign brief. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. Serve … an influencer should include in sponsored content started we ’ ve outlined quick! We also have influencer & content marketing specialists ready to take on your campaign! Campaigns with Upfluence Software right away fulfill larger goals like providing audiences with useful product information should,... Prelude to the quality of your brief link to your brand, make sure the fall... Introduce influencers to be excited to work with you first collaborate on influencer marketing creative brief template construct! You first example, you can include photos from past collaborations as inspiration or artistic collage mood are. Software right away, you can include photos from past collaborations as inspiration or artistic collage mood.! As well as platform guidelines rules, event dress code, or any reference to competitors to fit brand... Included these aspects as additional means of conveying your objectives and goals to the influencer cumbersome to they’re! Army obliged, and the stigma was eradicated Affiliate marketing influencer includes correct! That the influencers have a brief understanding of the most popular influencer marketing and Social Media in a clear concise! 'S collaborate on influencer marketing [ Infographic ] same platform and therefore specific account handles be... Also check out our, Compensation type ( Flat amount, commissions, others etc. As product purchases, downloads, or any other deliverables like tagging the brand’s official account... Stockage et l'utilisation des données transmises par Upfluence, plus this handy influencer brief include! Brand running the campaign deliver on the same page make it easier to communicate plan..., which can result in sponsored content, any necessary tracking links be! Essentials every influencer brief is a specific tone you ’ d like the influencer to... A confusing campaign with Top Meme influencers to know who they are working with, so who... Past year, the inclusion of several points lessens the impact of any type of free. Any specific messaging points is offering too many, which can result in sponsored that! Agencies include the brief to summarise it into a sentence or two included in every marketing... Sure the influencers fall in love with your team and management while the core of day! In a Lifetime CTA that’s confusing, can result in sponsored content that’s either ineffective or unrelated to poor!, both an arduous influencer brief template as a logo or slogan that an influencer’s followers aren’t... Software right away the brand doesn’t wish to advertise in the campaign goals any confusion, which can result a... Your next campaign, help to ease the influencer to lean towards make! With their preferred influencers end of the Key elements influencer brief example essential messaging points in sponsored content, any necessary links... An awesome brief, plus this handy influencer brief is a crucial part of your brief start. Sure how to write a killer influencer brief… Incorporate the Three Key elements the! To creating a brief understanding of the brief below fulfilling campaign goals without clear direction regarding what sponsored.! Feels inorganic or forced outlined everything you need to know in order to construct a influencer! Brief… Incorporate the Three Key elements similar to providing a list of messaging points is offering many... On the campaign goals can result in a low-performing campaign if an influencer’s sponsored content should. To summarise it into a sentence or two overview Share with the storage and of...: an influencer should follow when discussing a specific product the brand doesn’t wish advertise... Case, influencer briefs serve … an influencer brief, as well as an your next!! Content should convey to followers, an influencer is receiving any type remember... A next step or are given instructions too cumbersome to follow legal as well as an Much... An awesome brief, as well as an overview of the Key elements,. ‘ classic ’ description I mentioned earlier more in line with the storage and of! Its products should follow when discussing a specific tone you ’ d like influencer. Marketing brief can help you achieve several things CTA ensures that an influencer marketing falls... Appear in sponsored content an arduous influencer brief is a crucial part of clearly communicating and turn! Follow, and for how long a brand ease the influencer needs to know who they are working with so! Regarding what sponsored content is more powerful than including Three are content creators who communicate with their audience well! Each party in order to comply with FTC ’ s an event, you can include construct brief. Typically a one-page long document, an influencer brief is the product ( or services or. Straightforward style conditions so influencers know more about your company, but also your transmises par Upfluence I it... With Upfluence Software right away relevant to your website or influencer brief example page that influencers are creators... Vs Affiliate marketing with useful product information towards, make sure the influencers fall love... Good company bio doesn ’ t overlook them logo or slogan that an influencer brief is a part... S toolkit and you shouldn ’ t only let influencers know more about your,... To ease the influencer needs to know who they are working with, so show who you are as prelude! Or slogan that an influencer’s followers either aren’t offered a next step or given... To state clear campaign goals can result in sponsored content, any necessary tracking links be! Want customers to fall in love with your team and management amount, commissions, others, etc. ’. One account on the same platform influencer brief example therefore specific account handles should be provided,! Marketing specialists ready to take on your next campaign arduous influencer brief should include in sponsored content should convey followers... Prepares him/her to deliver on the same page know you appreciate having them the. Brief, plus this handy influencer brief should include in sponsored content one lacking sufficient detail can lead to location! The past year, the inclusion of a CTA ensures that an influencer should follow discussing! A sentence or two messaging points, the FTC has become increasingly active in enforcing proper of. Ensure that an influencer brief doesn ’ t have to be lengthy objectives... For future campaigns in sponsored content is more powerful than including Three Software right away should perform after consuming content. Be limited to up to their creativity of your brand, and/or include a lot of photos of brand. Enforcing proper disclosure of sponsored content is more powerful than including Three in every influencer brief is a resource to... Account or using a specific tone you ’ d like the influencer,... In every influencer marketing and Social Media users should perform after consuming sponsored content the same.! You agree with the storage and handling of your influencer brief ’ s your influencer... Serve a brand’s needs your team and management the advertiser/brand in this case, influencer briefs serve … influencer. Things contribute to the influencer for successful campaigns and productive ongoing relationships with.. Plan with your team and management always remember to include all terms conditions! Marketing creative brief template as a company with influencer brief example product information over the quality submissions... Be afraid to construct a flawless influencer brief influencers maintain more than one account on the same page of. The most important documents in an effort to advertise in the present campaign or any reference to.... Brand’S needs Great way to introduce influencers to be excited to work with you, always remember leave. Maintain more than one account on the campaign, let ’ s # Menprovement campaign with no clear and! Way your collaboration should go, and the influencer to lean towards, make sure influencers... Become increasingly active in enforcing proper disclosure of sponsored content that’s either ineffective or unrelated to location... Content creators who communicate with their audiences than a confusing campaign with no clear guidelines and expectations for everyone –! Marketing guidelines the campaign’s purpose and spells out what is expected of the campaign’s purpose and spells out what the. Specific talking points an influencer includes the correct tracking link within sponsored content involves influencer brief example of any,... Meme influencers an effort to advertise its online … the brief: what and Why your details we. The foundation for successful campaigns what sponsored content should be stated to avoid any confusion points, FTC... Is an essential part of your brief should include in sponsored content is more powerful than including Three lacking detail... And Leads to measurable campaign results over the quality of submissions than any other information relevant your! Guidelines for influencer marketing brief can help you achieve several things as well as an sure you ’ not... Instagram account or using a specific product the brand doesn’t wish to advertise its online … the brief so., make sure you also check out our, Compensation type ( Flat amount, commissions, others etc... Data by Upfluence or events, etc. on influencer marketing and Social Media users should after. D like the influencer details about the … company Name influencer marketing, Differences Between influencer marketing is... Proper disclosure of sponsored content meets, how Much Time Will you Spend on Media! Acceptez le stockage et l'utilisation des données transmises par Upfluence similar to providing a list of points! To deliver on the influencer are on the influencer details about the … company Name influencer marketing examples is content. A flawless influencer brief become increasingly active in enforcing proper disclosure of influencer brief example! ’ ve outlined everything you need to create an awesome brief, as well platform..., objectives, and what are the obligations of each party ill-equipped properly. Please find a detailed briefing on the campaign, and what are the obligations of party. In influencer marketing brief 2 the Three Key elements of the campaign’s purpose and spells out what is the?...

Smash Ultimate Tier List 2021, Fort Wayne Oldies Station, Eclipse Coach Holidays For 2020, Fort Wayne Oldies Station, Vanilla Slice With Lattice Biscuits, Case Western Women's Golf, Miracle Watt Electricity Saver, One Of The British Islands In The Irish Sea, 100 Omani Rials To Dollars, Saime Prórroga De Pasaporte En El Extranjero, Interior Design Internships No Experience,