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influencer brief example

  • January 12, 2021
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In the event that an influencer’s sponsored content takes the form of a giveaway or contest, an influencer brief should clearly include necessary rules and guidelines so influencers aren’t left to explain contest rules in a way that could be inconsistent with the brand’s intentions. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign. Critical to an influencer brief is the inclusion of specific talking points an influencer should follow when discussing a brand and its products. Which Is Best For Influencer Marketing, Differences Between Influencer Marketing vs Affiliate Marketing. What is it: An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. December 2016. For YouTube or blogger content, messaging points should be limited to up to five. This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. : Is there a link to your website or product page that influencers can include? : An influencer brief doesn’t have to be lengthy. Let them know you appreciate having them in the campaign, and that this should be the beginning of a great relationship. Many influencers maintain more than one account on the same platform and therefore specific account handles should be stated to avoid any confusion. Make sure that the briefing … Or a monthly influencer campaign? (Make sure you also check out our Ultimate Guide for Influencer Marketing Budgeting to see what type of costs and fees to be mindful of!) In conjunction with stating the social media account(s) an influencer should use to publish sponsored content, an influencer brief should explicitly outline the sponsored content an influencer has agreed to make and when each piece of content must be published. What is the product (or services, or events, etc.) There are several aspects that determine how you construct it: However, there are a few important elements that your influencer brief MUST include, and we will outline them for you below. Is it a new launch? We also have influencer & content marketing specialists ready to take on your next campaign! You can also use our influencer brief template as a guide for your campaign brief! En nous contactant via ce formulaire vous acceptez le stockage et l'utilisation des données transmises par Upfluence. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Don’t forget to include links to your website, social media accounts, and any other photos or creatives to give a better visual of your brand. How to write a great influencer brief (and why it really makes a difference) Team Collabary 16. An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer … Additionally, contests and giveaways typically need to follow legal as well as platform guidelines. In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. Let’s start with the basics. Therefore, in the interests of a high performing campaign brands should give influencers creative freedom by providing only one to two essential talking points and a succinct list of campaign goals to meet. We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. In an influencer brief, marketers should provide any specific messaging points that an influencer must not state verbally or in written form. Discover how Upfluence can help you run successful campaigns. The method by which you promote your brand through an influencer … Guest posting, sponsored content, re-targeting, co-creation, competitions, mentions on social, discount codes, and more are terrific examples of influencer marketing campaigns. For YouTube or, In the event that an influencer’s sponsored content takes the form of, Almost all influencer campaigns include tracking links that document user actions related to campaign. An influencer brief is a document that ensures you and the influencer are on the same page. : An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. Or do they have a unique affiliate code? Example: “Hello Thomas, we are planning a new and exciting campaign in which we would love to have your collaboration. Since all promotional campaigns must be analyzed on a case-by-case … The failure to include a clear CTA, or the inclusion of CTA that’s confusing, can result in a low-performing campaign. To ensure that an influencer includes the correct tracking link within sponsored content, any necessary tracking links should be provided in the brief. : Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. Instagram? Instagram photos or stories? First, by creating the brief you will make it easier to communicate your plan with your team and management. Tinder’s #Menprovement Campaign With Top Meme Influencers. for a given campaign. The brief should include both a reminder of the FTC guidelines as well as the specific language the influencer must use. The influencer needs to know who they are working with, so show who you are as a company! You can choose to send the brief in your first outreach email to set clear expectations from the get-go or choose to wait until the influencers respond with their interest. Bedrock Real Estate wanted to produce … Poorly constructed briefs can spell … Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Ultimate Guide for Influencer Marketing Budgeting. 1. And if you don’t know where to start or simply looking for some inspiration, check out our influencer campaign brief template and brand onboarding guides in the latest playbook in our Influencer Marketing & Relations in 2018 series: Accelerating Trust & Transparency in the Path-to-Purchase Through Influencer … Like the saying, “Without a goal you can’t score,” an influencer brief should clearly and concisely provide an influencer with a campaign’s purpose and goals. We recommend a clear objective: “The campaign goal is to increase our brand’s awareness, with particular attention given to our actions and determination in producing/using environmentally-conscious products.”. P/S: As promised, here’s your free Influencer Brief Template to construct your very own campaign on! Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template for you to use! How do I create it: An influencer brief doesn’t have to be lengthy. One of the most popular influencer marketing examples is sponsored content. When do I use it: Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. Ready to leverage your influencer marketing efforts? It’s important to establish goals so everyone is on the same page. Name of the advertiser/brand. Although self-explanatory, an influencer brief should start by stating … In an effort to advertise its online … An influencer marketing brief can help you achieve several things. … If it’s an event, you can switch this to a location. An influencer brief is an essential part of every influencer marketing campaign. For that reason, you should…. It’s important that the influencer brief and/or brand does not get flagged for running a contest improperly.Â, Related Post: The 5 Different Types Of Influencer Marketing Campaigns. The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including enough … If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. ), Include a lot of photos of your brand, products, and past collaboration. Or simply encourage their followers to follow your brand’s Instagram? In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. The inclusion of several points lessens the impact of any given point and can result in sponsored content that feels inorganic or forced. For example, you need to make sure you’re detailing … Knowing that your brand values align with your influencers ultimately lead to a better, more effective influencer … : This is optional and can be as simple as “Within 14 days of receiving products”, or as specific as “On the 02/02/2020 at 9 p.m. your local time.”. Whether you’re creating a big-budget TV ad or writing a new blog for the company website, everyone knows how important a good brief … We love sharing influencer marketing news, tips, and free resources with you, so make sure to subscribe to our newsletter for more! What does your company bring to the public? Similar to providing a list of messaging points, the inclusion of a CTA ensures that an influencer delivers on a brand’s specific goals. One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. If you’re not sure how to write a killer influencer brief… Anthem of Us Campaign for Bedrock Real Estate, Detroit. A good company bio doesn’t only let influencers know more about your company, but also your brand and voice. Feel free to give the influencers a guideline – or leave it completely up to their creativity! Enter the creative brief. Any other deliverables like tagging the brand’s official Instagram account or using a specific branded hashtag should also be included. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid. One trap of messaging points is offering too many, which can result in the deterioration of any given point’s impact. Such as bullets: 4. Step 4: Influencer Deliverables This is where you define the deliverables … Nous avons besoin de quelques informations. Start today! Start scaling your influencer marketing campaigns with Upfluence Software right away. If you want influencers to be excited to work with you, always remember to show your excitement first! Company Name Influencer Marketing Brief 2. This is THE most important part of your influencer marketing brief! The Brief: What and Why. In general, when the influencer is receiving any type of … (Make sure you also check out our, Compensation type (Flat amount, commissions, others, etc. The failure to state clear campaign goals can result in sponsored content that’s either ineffective or unrelated to a brand. Youtube videos? that this campaign is for? Wolfe’s creative brief to her influencer army of sorority leaders was simple: Help us make it socially acceptable to find a date through an app. Depending on the influencer’s channel(… Upfluence offers an end-to-end solution, where you can easily and effectively source influencers, perform scale outreach, manage campaigns, and track performance. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. To help get you started we’ve outlined a quick summary of the key elements of the brief below. If an influencer’s followers either aren’t offered a next step or are given instructions too cumbersome to follow they’re likely to disengage. Don’t forget to include a CTA! The value of a good brief. Write a Detailed Campaign Brief [+Template] Since you’re doing your influencer campaign the right … Related Post: How Much Time Will You Spend On Social Media In A Lifetime? Influencer Brief Example. Click the button to get in touch. A focused CTA should, therefore, be included in every influencer brief. The payment section of your brief should include: There’s definitely an art to creating a brief. The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. A brief is a written overview of a brand's campaign/project details, and overall expectations of what must be completed by the receiving party. A good company bio doesn’t only let influencers know more about your company, but also your. After all, a brief is where an influencer learns all about your company and campaign, so they should not only be fully informed but should also be excited to be a part of your campaign! The solution? Free Influencer Marketing Creative Brief Template (Google Doc). Influencer marketing is far from a new concept. For the latest influencer marketing news, resources, and case studies, In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an, campaign. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an. This could include discussing a specific product the brand doesn’t wish to advertise in the present campaign or any reference to competitors. paid partnership with). Let's collaborate on influencer marketing and social media stories. For that very reason, and for the fact that the most successful influencer briefs utilize this approach, include any number of visuals, including videos of previous work, for example, which will help deliver to the influencer … It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. An influencer brief is a crucial part of clearly communicating and in turn fulfilling campaign goals. How are you different from everyone else? Is this a holiday campaign? Brand assets such as a logo or slogan that an influencer should include in sponsored content should be stated in an influencer brief. It’s important to keep in mind when writing a brief for an influencer that you’re essentially briefing a photographer, artist and model all in one, so be descriptive but concise and where possible, create briefs for influencers individually. : Where will this campaign take place?  Â. Read our privacy policy. Marketers should also indicate when, where, and for how long a brand asset should appear in sponsored content. There are several aspects that determine how you construct it: The influencer needs to know who they are working with, so show who you are as a company! … Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns or your current channels to give influencers a … : If there is a specific tone you’d like the influencer to lean towards, make sure to include it! Creative briefs are some of the most important documents in an influencer marketer’s toolkit and you shouldn’t overlook them. Before you can jump into the nitty-gritty details of your campaign, help to … Her army obliged, and the stigma was eradicated. To ensure that an influencer’s sponsored content meets FTC guidelines, an influencer brief should include both an FTC guideline reminder and the specific language the influencer should use for disclosure (e.g. If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates. You don’t have to explicitly state for the exact amount of engagement, clicks, or code usage, but your “ideal” vision is important when forming expectation and objectives. Incorporate the Three Key Elements. Campaign Brief 2. To ensure that an influencer’s sponsored content meets, How Much Time Will You Spend On Social Media In A Lifetime? Yes, it lets influencers know about your campaign but, more importantly, it’s a great way to ensure they’re the right fit for it! Your campaign summary. The word "influencer" was officially added to the English dictionary this week - and it's about time, too. For example, if the brand wants its logo to appear within the first minute of a YouTube, this requirement should be outlined in advance. Messaging points, Inspiration, Mood board. Don’t forget. Here you can include photos from past collaborations as inspiration or artistic collage mood boards. For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. : Will the photo show the influencer using the product? This involves creating a campaign brief … Many things contribute to the quality of your influencer brief. You can choose to send the brief in your first outreach email to set clear expectations from the get-go or choose to wait until the influencers respond with their interest. Specific messaging points like, “The cookies are organic,” serve to fulfill larger goals like providing audiences with useful product information. Deliverables. An influencer campaign brief. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. Serve … an influencer should include in sponsored content started we ’ ve outlined quick! We also have influencer & content marketing specialists ready to take on your campaign! Campaigns with Upfluence Software right away fulfill larger goals like providing audiences with useful product information should,... 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