Key Questions Informing Ethical Decisions: What virtues bring me closer to this goal; which vices prevent me from achieving it? It is sometimes described as duty-, obligation-, or rule-based ethics. How do I decide between conflicting duties? A new theory aims to make sense of it all. “I Don’t Allow Men I Sleep with to Kiss Me", Psychology Today © 2021 Sussex Publishers, LLC, Improving Outcomes for Persons with Schizophrenia, 3 Ways We Can Be Tricked Into Liking Robots, How Pornography Use Affects Couples Sexual Health, Surprising Benefits of Physical Exercise on Sex and Orgasms, How Universities Can Foster Ethical Awareness Among Students, Veterinary Ethics: Life & Death Decisions in the Real World, How Rescuers are Different From Bystanders. ... which he called “final causes”. __________ and __________ are the central players in the marketing exchange. You'll always be a step ahead of your competition if you simply think about your profit. Is my behavior consistent with being a moral person? Deontological ethics is commonly contrasted to consequentialism, … He is the author, coauthor, and editor of more than 20 books. Is my behavior making the world a better place? The three schools are virtue ethics, consequentialist ethics, and deontological or duty-based ethics. The classic form of results-based ethics is called utilitarianism. Marketing can be used to educate the public. The practice of the philosophy of ethics is the attempt to think carefully about ethical issues with a view to deciding how to live one's life. https://quizlet.com/400772629/marketing-for-managers-mar3802-flash-cards Axiology is derived from the Greek to mean “value or worth,” and is primarily concerned with classifying things as good and how good they are. What is Virtue Ethics? The outcome orientation perspective of ethics is called. When the company's mind-set was, "Let's build a better mouse trap," marketers were focused on. If your actions are inherently good, then it doesn’t matter what the outcome is — your conduct is ethically sound. Those theories focus on the question, "Which action should I choose?" The field of ethics is traditionally divided into three areas: 1.) We each are inclined to favor one approach over the other. The outcome orientation perspective of ethics is called ____. The first step in the marketing management framework is, Marketing should be understood at both the strategic and conceptual levels as well as the. In teleological theories, (moral) right is derived from a theory of the (non-moral) good, or what is good or desirable as an end to be achieved. What is today's marketplace focused more on? Psychological egoism is a purely descriptive theory that purports to describe a basic fact about human nature. Maskers Versus Anti-Maskers: Who Are the Bigger Sheep? If you prefer, each approach is like a different tool—a hammer, a nail, a level. John is a marketer for Verizon. If the outcomes of an action are considered to be positive, or to give rise to benefits, then that action is held to be morally right. Get the help you need from a therapist near you–a FREE service from Psychology Today. Interestingly, Curtin, Gallicano and Matthew found that, when faced with ethical situations in public relations, “Millennials will use utilitarian reasoning to avoid confrontation and achieve consensus.” ‘Natural law theory’ is a label that has been applied to theories of ethics, theories of politics, theories of civil law, and theories of religious morality. Great marketing is based on sound, logical-emotional and physical-laws of human and organization behavior. In moral philosophy, deontological ethics or deontology is the normative ethical theory that the morality of an action should be based on whether that action itself is right or wrong under a series of rules, rather than based on the consequences of the action. One is through good nutrition, another is through exercise, and a third is through a spiritual discipline, and yet another stresses public health measures. Therefore, the result of a situation makes that decision OK. For example, it’s ethical for you to tell a white lie if it achieves what you need or want it to. John just purchased a new Honda Civic from the local Honda dealership. The social world is messy and ethics helps us muddle through. Arriving at ethical principles through reason. utilitarianism – Ethical choices that offer If you can grasp the basic ideas of each of the different approaches to ethics, you will be in a better position to make a sound ethical decision. The process orientation perspective of ethics is called ____. meta-ethics, which deals with the nature of the right or the good, as well as the nature and justification of ethical claims; 2.) Finding the right balance within and between values. In most cases, all three schools need to be considered in order to reach the best ethical decision. Each is vital but inadequate by itself. The idea is to base one’s actions on rational thought. In this respect, ethical egoism is quite different from psychological egoism, the theory that all our actions are ultimately self-interested. A company's marketing executives should assess the __________ in terms of a general analysis of a business problem or opportunity the company is facing. You have to consider all three approaches to be a good person and do the right thing. I go by Webster's first definitions of "integrity" as whole, or complete, so I see it as a larger circle / arena that encompasses ethics. 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